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Midwest Regional Overview

The upper midwest is known for its incredible hospitality, great food and a grass-roots style community of riders and resorts. This dedicated group doesn't necessarily get the deep powder and continuous fall lines of the West, but make up for it with greatg terrain parks, piste riding and a local, family-friendly evironment.

Not your moms’s hand-me-down. The Roxy Frozen Flow Jacket features top-notch tech and insulation along with a serious retro influenced style, perfect for warmth and comfort in below zero temps. Pair with the insulated Roxy Rushmore 2L GORE-TEX Pants for a durable and cute setup ideal for deep Midwestern winters.
Put in work when snow season hits with the Burton Yeasayer Snowboard, Lexa EST bindings and Limelight boots. From the terrain park to trees and groomers, the Yeasayer's Flat Top™ design makes it playful, versatile and forgiving.

Set yourself up with crystal clear vision with the Smith I/O Mag Goggles. From morning fog to afternoon sun and those late night lights, the I/O Mag takes this legendary design to an even better place thanks to the incredibly fast lens interchangeability of magnets. Pair them with the clean lines of the Smith Mirage Helmet and the GORE-TEX reinforced Volcom CP2 Gloves for all-day riding comfort.

Men's and Women's Midwest Snowboard Collection
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Handle the cold and wind with the Arc'teryx Rush Jacket and Sabre Pants. This premium kit features the GORE-TEX "Guaranteed to Keep You Dry” when the storms roll through, and certainly doesn't look out of place when you head out West for your yearly pow mission.

For skis and boots, look to the Armada ARV 86 Skis for playful all-mountain performance that doesn't shy way from laying down an edge. When paired with the Look Pivot 18 bindings, this setup is XL terrain park ready, but loves to carve, perfect for Midwestern skiers who do it all. Complete the kit with the Full Tilt First Chair 6 Ski Boots - enough response and power for ripping groomers, but with the Cabrio design freestyle skiers love.

Freestyle looks with a huge array of lens options – the Oakley Flight Deck Goggles have got your back for riding morning, afternoon and night. Pair them with the signature Oakley-styled Mod 5 Helmet and Dakine's Continental Gloves and stay warm and safe no matter what the tempermental Midwestern weather throws at you.
Men's and Women's Midwest Ski Collection

Try It On!

Shopping online is amazing, but sometimes you just need to try things on and experience 'em first hand. Visit any of our flagship stores in Seattle, Portland, or Denver and try it on, feel it out, and experience things tangibly — you know, like, in-person.