Safety third doesn’t quite cut it, especially when you’re getting into big lines on your bike, skis, or kayak. Thankfully, Norway-based Sweet Protection makes helmets, armor, and outerwear that will keep you safe while still looking good, without getting in the way when you’re riding. Inspired both by the California skate and surf scene, as well as the growth of whitewater paddling and biking in their native country, Sweet Protection is dedicated to making their products, “stronger, lighter, and better.”