Santa Cruz Bicycles has been at the cutting edge of mountain bike design for the last 20 plus years - from the heyday of the Blur to Syndicate riders dominating downhill World Cups on the V10, Santa Cruz bikes have swagger. Not only do their bikes feature pioneering geometry and suspension design, they also look the part thanks to a thoughtful, sought after aesthetic. Plus, they're designed, hand-assembled and meticulously tested in Santa Cruz proper. A Santa Cruz bike is the whole package.

Stalwarts of the Santa Cruz lineup, the 5010 and Bronson (and the Furtado and Roubion on the Juliana front) have been go-to 27.5" rides for mountain bikers the world over. Enter 5010, Bronson, Furtado and Roubion version 3.0. The all-mountain Bronson and Roubion now take on the lower-mounted VPP suspension design found in the Nomad, along with a re-designed one-piece swing arm. Meanwhile, the 5010 and Furtado boast an updated geometry that maintains the upper-link driven VPP shock configuration for a sharp and responsive ride. Plus, all these bikes are now available in both 27.5 and 27.5+ options, capable of running up to 2.8" tires on the new Santa Cruz Reserve 37 rims. What does this all mean? It's simple. Santa Cruz continues to ride their own line, redefining what trail or all-mountain bike looks like and bringing you the best possible bike for your local trails.









Reserve Carbon Wheels

Carbon rims, huh? While everyone knows that carbon is lighter, stiffer, and offers a more “connected” feel, many bikers are concerned about the strength, durability and ride-feel of carbon. Santa Cruz’s lifetime-warrantied Reserve Wheels have swiftly put those concerns to rest. Although previously reserved as an added-price upgrade, these carbon hoops—including the new Reserve 37 rims— now come standard on many C and CC level Santa Cruz builds. They can also be picked up as a killer stand-alone upgrade for any 27.5 or 29er bike.

Don't believe the hype? Watch Danny MacAskill put the Reserve Wheels to the test:

Going Behind the Scenes with Santa Cruz

At evo, we don’t carry everything, but choose to carry brands that we believe in and that bring something unique to our customers. Like you, we’re picky, and we believe that values and expertise play a role alongside product innovation and performance in winning over our - and your - trust when it comes to purchasing a mountain bike. 

As we’ve grown our mountain bike offering, we’ve expanded our assortment with Santa Cruz Bicycles. In anticipation of this year’s new releases, several members of the evo team had the opportunity to visit the Santa Cruz headquarters in Santa Cruz, CA and see firsthand how their employees are rooted in mountain bike culture, focus relentlessly on quality assurance in their product, and make mountain biking accessible. Here are a few of the reasons we believe in and are proud to carry Santa Cruz Bicycles:
  • Santa Cruz has invested in their own factories and production processes, and it’s in Santa Cruz, CA where the bikes all comes together. Whether its a stock order or a custom build, bikes are built from as many as 130-140 individual components. Building their bikes in-house gives them ultimate flexibility even down to pressing every bearing and matching the decals on the shocks to the bike colors.

  • They are bike engineers who create the best carbon frames and wheels, so special they keep them in a secret back room.

  • They are a bunch of passionate bike riders who choose to locate their offices and factory just minutes from mountain bike trails in Santa Cruz.

  • Santa Cruz chooses to have a women’s brand, Juliana, that speaks to women riders and gives them a voice.

  • They have a demo center at their factory that donates all proceeds to local trail organizations that also facilitates their ability to do quarterly company rides. Santa Cruz also pays their employees to ride their bikes to work.

  • They’re not afraid to have some fun. Santa Cruz CEO Joe Graney comes from a career in engineering at Santa Cruz, and didn't  pass up an opportunity to ride, ducking out of afternoon meetings to join Santa Cruz and evo employees along his favorite trails.

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