It's a book. In the fall of 2004 over 40 photographers, artists, and riders from 9 different countries began a collaboration that has grown into the ir77 book. The book is a cooperative effort to take a completely new and thought provoking approach to snowboard media. The result is a breathtaking 120 -page book that explores and shares the raw energy of snowboarding. It’s a movie. When the pages of the book could go no further, the ir77 crew set sail on a world tour. Their goal was to capture original footage and complete the story of passion and snowboarding. The result is a revealing look into the lives, emotions, and heart of the sport.