Craig Kelly, who by 1989 held more than 7 World Snowboard Championship titles, eventually gave it all up in order to dedicate his life to big mountain backcountry riding; and as with everything else he touched he became the best at it. Let It Ride documents the early days of the sport, the rise of Craig to the top, his worldwide travels in search of happiness and his education in sharing his experiences by becoming the first accredited mountain guide on a snowboard. "Craig did so much for our sport, we're all in debt to him for the rest of our lives. Let it Ride is a bit of payback." - Jake Burton