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Ride, Protect and Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change. Fighting climate change through our passions, this is our mission. Since day one, we have always sought to push one step further to minimize our impact on the environment. Sharing our adventures, our experiences and also our expertise and our best practices: we are a community, a family committed against climate change.

Picture is proud to be certified B Corp, the highest distinction awarded today to companies committed to making environmental and social responsibility a central part of their business operations.