Founded in 2002 by a crew of pro skiers, Armada was born from a feeling that skiing had become static and needed some shaking up. The originators, including the late JP Auclair, Julien Regnier, Tanner Hall, and Chris O’Connell, have always been at the forefront of both skiing and ski design, whether it be winning X-Games gold medals or pioneering new-school ski shapes. Like evo, Armada is a product of the early 2000s and the rise of freeskiing. Born in California and now based in Park City, Armada has always been for skiers, by skiers – and now for snowboarders, too. Their mission is simple: Create at All Cost.

Armada’s outerwear designs draw inspiration from within, from looser styles for hand rails or the terrain park to more tailored, technical cuts for the skin track. Armada isn’t holding back on ski development, either. They’ve built out the ARV and ARW freestyle series and the Locator touring line, all while fine tuning their stable of award-winning park and powder skis. And in 2025, Armada brought that same creative, rider-driven approach to snowboarding, launching a lineup of Armada snowboards built for riders who want to push the sport forward.

Shop men’s and women’s Armada skis, Armada ski and binding packages, the new Armada snowboards, plus Armada ski jackets and ski pants.