Pay homage to the Patagonia mothership in the Patagonia GPIW Badge Roger That Hat. The Great Pacific Iron Works was Patagonia's first-ever retail store located in the sleepy beach town of Ventura, California. With artwork by the legendary Frank Ozmun and a 100% organic cotton construction with a moisture wicking COOLMAX® headband, you'll stay and look cool while you rep the brand responsible for outfitting surfers, mountaineers, and just about everyone in between.