Many people pronounce RVCA as "err-vick-uh." This is wrong. The V symbol is actually a U written in traditional Roman script to produce a word pronounced as "rue-cuh." Now that you know how to pronounce the brand, you should pick up the RVCA Borealis Long Sleeve Button Down Shirt. You'll look great and feel better since you know a little something your friends don't know about a brand that transcends both local skate shops and high end boutiques: RVCA.