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about oyuki
big snow culture
OYUKI® was born in Niseko, a ski area located on Japan’s northern island of Hokkaido. In winter, Hokkaido is completely covered in snow. Towns are buried by it, life slows and bends with the weight of it. Locals are forever digging, barely able to keep their cars and properties clear as the snow literally piles up around them. In Japanese ‘OYUKI’ means ‘big snow’, which is our way of reflecting on the unique environment OYUKI® calls home.
OYUKI'S TEAM
The best product feedback comes from the people who spend the most time in the mountains. Our athlete team helps shape every collection through real-world testing, honest feedback, and countless days chasing storms. Their experience continues to refine our products and push OYUKI forward season after season.
Brandon Davis
Always searching for the next line, Brandon represents the future of Big Snow Culture, bringing creativity, style, and technical riding to every storm.
Sammy Carlson
A lifetime spent chasing storms and redefining what’s possible on skis, Sammy continues to inspire the next generation of freeride skiing.
Pep Fujas
One of the original pioneers of modern powder skiing and a longtime part of the OYUKI story, Pep’s passion for deep snow continues to shape Big Snow Culture.
Addison Rafford
From deep powder to technical mountain terrain, Addison’s skiing reflects a new generation of athletes driven by exploration, progression, and a passion for Big Snow Culture.
Shop Brandon's Kit
Oyuki Goshiki NetPlus® 3L Jacket - Men's
Oyuki Goshiki NetPlus® 3L Bibs - Men's
Oyuki Sencho GORE-TEX Gloves
Ride Vantum Snowboard 2027
Shop Brandon's Kit
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NETPLUS®
Every OYUKI 2L and 3L outerwear style delivers 20K/20K waterproof, breathable performance, built with NetPlus®, a premium recycled nylon made from discarded fishing nets. Engineered to keep you dry, comfortable, and protected through the deepest storms.
