evo x Armada Mural in Denver

Armada Skis sent in-house Artist and Graphic Designer, Joseph Toney, to our Denver store with the mission of turning a blank canvas wall into a large scale mural. Over the course of one week, through his 'device drawing' style, Joseph illustrated detailed contour studies of Colorado's iconic Flatiron Mountains and animals on the downtown wall of evo Denver. Scroll down to see his creative process and the artistic freedom that Armada Skis provides to their art department.
 

Joseph starts with a to scale drawing that allows him to properly keep proportions as he works close to the wall. In doing so he can quickly block out areas of shadow and highlight.  These blocked colors help guide his final mark making.

Through the use of stencils every application of paint becomes finely guided.  By restricting the way he makes marks he has created a system that builds abstracted illustrations of the natural elements he depicts.