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evo was founded on a set of core values that shape everything we do:

8. evo STYLE

What does this even mean?? Details on
the Great 8
Past Letters

September 15, 2019

Dear evo,

One of my favorite moments from our company-wide retreat last June was at the end of the day when we all worked at our tables to answer the question, "What is our purpose at evo?". There were twenty+ tables, and more than 250 people, but we all kept circling around the same ideas. From team members that have been at evo since the very beginning, to some that had started only a week prior, we all kept coming back to the exact same themes: community, passion, invitation, adventure, and lifestyle. I was taken aback, seeing how consistently we all think about why we're here, and what makes evo special.

Since the retreat, a small committee comprised of employees across evo have been working to take all those drafts and synthesize them into a single, clear, simple purpose statement to be shared with the world. They nailed it!

evo Purpose: To make life better by building community & igniting the adventurous spirit that lives within us all.

evo Family: Annual Retreat, Seattle 2019
evo Family: Annual Retreat, Seattle 2019

Now it's back to us. Here's my commitment, and my challenge to all of us: let's never allow our Purpose to become just words on the wall. Let's make these words our guide – for the decisions and investments we make, for how we work together, and for way we treat every guest who walks through our doors or clicks on our website.

Thanks to everyone for your ideas last June, and your commitment to moving this company forward in a way that will maximize the positive impact that we can have for all.

Exciting times ahead!


Bryce Phillips
evo Founder & CEO

evo Family: Annual Retreat, Seattle 2019
evo Family: Annual Retreat, Seattle 2019


Hi, my name is evo. I am a website, a ski, bike, skate, surf, wake and snowboard shop, a clothing store, an art gallery, a movie venue, a travel base and a gathering place for the community.

evo explores the collaboration between culture and sport by seamlessly joining art, music, human connection, and the ever-changing sports we love. Our aim is to bring all things relevant to our community into one creative space. Whether it is on the website, in our store or on an evoTrip, our focus is to make all who come into contact with evo feel a sense of "Invitation" and excited about their experience.

Passion for building community is a driving force; both across North America and locally around our stores. We are excited about the opportunity to become community anchors in cities worldwide with diverse groups of people who share common interests. Music events, movie premiers, art exhibitions, benefits to help children in need and simply providing a great place for people to come together in a central location are all ways that we work to build and strengthen community.

Between our Seattle, Portland, Denver, and Whistler retail stores, our headquarters in the Fremont neighborhood of Seattle, and our distribution center in Sumner, Washington, evo is the home of 400+ dedicated team members. Founded in 2001 in Bryce’s Seattle apartment, after lots of coffee, countless late nights, 100's of powder days, and early morning sessions on the lake, we are still focused on being a great retailer, travel business and an asset to the community.

Time and again throughout our journey, and central to evo's success, it all comes down to one word, one theme: balance. Inevitably, when one goal, ambition, activity or focus drives all of the decisions and where energy is spent, balance falls by the wayside. Elements that enhance your health, happiness and/or "success," however defined, are sacrificed when the narrow focus takes over.

For evo, "success" can only be achieved when these three goals are in balance:

  1. Build an Iconic Brand and Business

    While building a world-class brand and creating extraordinary customer experiences at every touch-point are paramount to our success, building a great business that operates at the highest financial levels is equally important. When we achieve this balance, everyone within evo's sphere will benefit.

  2. Create an Extraordinary Place and Path for Our Employees

    evo is a family where we push each other to achieve at high levels and support each other in times of need. We also know how important it is for our team to have time for their passions, from powder days to family time to volunteering for the cause they care about most. Moreover, we want to make evo the very best place to work by crafting a compelling professional path and ensuring that each employee can participate in the financial upside as the company is successful. This is both the right thing to do and best for business.

  3. Leverage Our Success to Give Back; Working to Help and Empower Underserved Youth

    Using business as a medium to help others will change the world. It is not just an opportunity but absolutely critical if we are going to move the world in the right direction. Having been in our DNA since the very beginning, evo strives to help youth with our time, financial resources, influence, and reach. This is integral to our success. In the coming years, we will work to ensure that the evo brand is synonymous with our Cause.

While we strive to achieve that balance in our business, we are always grateful for the friendships, help, support, and involvement of our customers. Thank you for how you've shaped and pushed our business, and for everything that you’ve done standing side-by-side with us along the way.