A brand new company with a revolutionary idea! NOW was founded by snowboarder JF Pelchat who began building his own bindings as early as 1992. His revolutionary NOW IPO Snowboard Bindings combine skateboard truck technology with snowboarding. Constructed without a traditional baseplate, these bindings offer a fulcrum-style "baseplate" that moves with your foot to easily transfer power to your board. Four bushings added under the "baseplate" allow for only four points of contact with the board. This makes it so power can be easily transferred and the board is able to bend naturally, so you get a true ride. Join the revolution and pick up the NOW IPO Snowboard Bindings before they're gone!
Kingpin Hollow rivet assembly links the Hanger to the Alumi-ring which creates a fulcrum for all energy transfer. Hollow stainless steel rivet is extremely light and strong.
Hanger I-beam wall sections are both rigid and light which transfers energy to the board's edges. The baseless design allows for uninterrupted board flex.
Alumi-ring Stamped 4 mm 6061 T6 aluminum creates a rigid board fixture compatible with all interfaces.
Flushcups Stacked highback/heelcup assembly creates a flush, inner surface. This design holds your boot, with or without the highback. In NoBack mode, mounting washers replace highback in strap cavity.
Asym Highbacks Pre-rotated 5˚ laterally // Higher medial side that follows the leg angle. // Wider lateral side provides support.
Flex Hinges Progressive flex to lock-out, which dampens chatter and eliminates calf-bite, follows any boot contour/shape.
Footpillows Baseless Hanger design allows for a full 15 mm of EVA underfoot. Kaytooeva under hell for increased shock absorption and easy tool-free access to mounting disc/hardware
Bushings Dual injection, quick-snap connection to Hanger // Applies energy while diffusing board chatter // Available in 3 durometers (hardness levels)