“Never stop exploring” sounds like a tall task, but for the Bay Area-based hardcores at The North Face, that’s built into their DNA. Whether it’s skiing, snowboarding, climbing, or even yoga, they’re all about the adventures, and progression. From classics like the fleece Denali Jacket to new innovations in outerwear, they’re committed to making gear that will get you out there. The North Face and evo are a great match, with shared athletes like Ingrid Backstrom and Lucas Debari, a thirst for big mountain dreams, and a yearning to get radder and deeper.
Mica to Greenland with Lucas Debari
The North Face is big on athlete-based testing, so their new technologies all come out of time in the mountains. They call it “innovation for the modern day explorer.” Their synthetic Thermoball insulated jackets are athlete approved, and their top of the line Steep Series of riding gear, which uses GORE-TEX® and Hyvent® to keep you warm and dry, looks and skis great. They’ve also upped their game in the style department, taking cues from their athletes, so this year’s jackets and midlayers transition well off the hill, too.