Founded in Aspen Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by a commitment to creating premium apparel for the mountains. Strafe pairs innovative materials with creative designs to deliver versatile and bold product with functional elegance and uncompromising performance.
Strafe is continually inspired by a dedication to living life in the mountains and making versatile gear designed to perform across all conditions.
Strafe is athlete-owned and make gear they need. Started because of an obsession with Highland Bowl, the founders would rip down to the lift and ride up to begin the lap again, which placed unique demands on their apparel in terms of breathability, weather protection, insulation, mobility and storage. They needed apparel that blended breathable, waterproof materials and constructions with snow specific features and fits for moving efficiently and skiing hard all day.
In 2009, Strafe developed their first prototypes and in 2010, made their first product offering: technical jackets, pants and one-pieces in a distinctly new, Strafe style. In 2011, they opened a showroom and office doors at the base of Aspen Highlands. This became the home of a young and adventurous ski culture in Aspen. With strong roots at Aspen Highlands, Strafe has grown into a brand known for skiing, riding and exploring the mountains as much as possible.
The Strafe family continues to grow, and it draws inspiration from all disciplines while encouraging others to do the same in the spirit of living a well-rounded life in the mountains.