L1 says their number one thing is quality, but we say fit and style have a heavy hand in their program, too. The Salt Lake City-based brand has a cult following because their rider-inspired outerwear looks as good as it rides.
2016 L1 Premium Goods
This year, L1 developed a workwear-inspired capsule collab collection with KR3W, to underscore the crossover between skate and snow. That influence is clear through all of their offerings this year, which carries the fabrics, trims and styling of classic American gear. They like the idea that snowboarding gear doesn’t have to look like some silly costume you can only wear on the slopes.