Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for bike and snow, Giro has maintained a strong focus on creating products that enhance the feeling of freedom that riding brings to life. Giro is at the forefront of innovation in ski, snowboard and bike helmets, as well as goggles, footwear and apparel for cycling.
evo x Giro
Giro is propelled by the desire to “enhance the ride.” Their passion for the outdoors inspires their approach to creating functional, forward-thinking product that lends to a more enjoyable experience. “The ride is everything - how we cut loose, how we connect with our community, what we plan our time around.” The shared desire to make the most of the time we have to ride, and to bring that stoke to more people, is what makes the connection between Giro and evo so fun to be part of. evo and Giro are also proud to be represented by PNW skier Ingrid Backstrom. Back in Washington State after a number of seasons in Squaw Valley, Ingrid's legendary freeride career includes key segments in Matchstick, Sherpas, and Warren Miller productions.
Unplugged in Japan - Ingrid and Izzy
The R&D Inside Giro
Giro benefits from having world-class resources in and around their Santa Cruz area headquarters, including miles of single-track trails, some of the best surf in America and dozens of mountain resorts just a short drive away from the coast. Inside Giro headquarters is the design, engineering and test lab – called the Dome – which is equipped with more than 50 test fixtures, several 3D printers, CNC machines, goggle and helmet testing equipment and an in-house wind tunnel.
Giro x MIPS
Giro spent years collaborating with the designers behind MIPS Technology. MIPS was developed by scientists at the Karolinska Hospital and the Royal Institute of Technology in Stockholm, Sweden. The concept is based on 19 years of academic research, and through extensive trials, we believe that helmets equipped with this technology may provide an additional measure of protection in some impacts.