In 1966, the first Vans store opened up in Southern California. Throughout the day twelve pairs of shoes were custom made and subsequently sold within eight hours. These shoes were made with an outsole that was twice as thick as competitors so the shoe would last longer. This Original Waffle Outsole is still found today. A prominent feature on the Vans Rowley SPV Shoes, the Original Waffle Outsole is sure to give you an amazingly comfortable feel. To understand why this has been a cornerstone of the Vans line for over 45 years, check out the Vans Rowley SPV Shoes.
Original Waffle Outsole Back in '66, Paul van Doren made the first soles of his new shoes twice as thick so they would wear longer, and unlike other shoe manufacturers, he used pure crepe rubber with no filler. That decision ended up shaping the company when the world's first skateboarders discovered how Vans' now-famous Original Waffle outsole gum rubber compound let them feel their boards while keeping them firmly connected to them.
Pro Vulc Construction Over 45 years of proven Vans vulcanized construction performance combined with modern cushioning technology delivers the best in boardfeel, flex and traction. Pro Vulc delivers improved cushioning for today's consumers.
Boardfeel PU Cushioning Ultra low-profile, anatomically-molded polyurethane footbed puts the foot closer to the board for quick responsiveness and control, yet won't pack out during impact.