Our Core Values


1 EVOLUCIÓN There is a restlessness at the heart of evo. A belief that we can build a better way to do business—and then a better one after that. We take smart risks. We embrace the failures that lead to a better way. We are relentless in our intent to improve as individuals, and as the company we are building together.
2 COMUNICACIÓN Communication is how we build strong, trusting relationships with each other, and with our partners, customers and communities. Respectful, transparent communication is not an option at evo—it is an obligation.
3 RESPECT Every member of the extended evo community—customers, partners, vendors, fellow employees—should feel respected, heard and valued. Every evo interaction should communicate respect for individuals, industries and the communities we live and play in.
4 CREDIBILITY Credibility comes from our passion for what we do, our service and expertise, and our welcoming, authentic approach to customers of all styles, abilities and interests.
5 INVITATION We create community-focused, customer experiences that are inviting and accessible. We share our passions and knowledge with humility and a genuine desire to help.  
6 BALANCED AMBITION We are committed to balance—as a company, and as individuals. We balance our desire to be a growing, profitable business with the needs of our communities and a commitment to give back. We balance professional ambitions with our lives outside evo.
7 LEADERSHIP We are always seeking a better way of doing things and to lead the way. We lead by example, are not afraid to take risks and learn from our failures. We strive to be leaders as individuals and as a company to ultimately change things for the better.
8 evo STYLE Style is our “special sauce”—that something extra we bring to every part of the business: from customer service, store design and product selection… to the way we treat our vendors… to our approach to giving back. evo Style is warm, thoughtful, engaging and delightfully unexpected.