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The Great Eight
1. Authenticity
We are a group of genuine, passionate people. We are true to the participation,
progression and lifestyle of the sports and style we represent and at a
deeper level we are committed to being ourselves.
2. Balanced Ambition
At evo, we are committed to balance. While extremely challenging, balancing professional ambitions and life outside of work is core to this company's success.
3. Credibility
We are working hard to earn respect from our core customer.
4. Style
We are dedicated to creatively exceeding our customer’s and partner’s
expectations in a style that can only be called “evo style”.
5. Leadership
At evo we lead by example, are not afraid to take risks and learn
from our failures. We strive to be leaders as individuals and as a company
to ultimately change things for the better.
6. Respect
evo is focused on being respectful to all individuals, the industries and
communities we live and play in.
7. Communicación
evo promotes a culture of respectful communication throughout the company;
communication is central to building and nurturing strong, trusting relationships.
Communication is an obligation.
8. Evolución
There is always a better way of doing things and we are committed to continually
finding ways to improve.
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What/Who is evo?
What exactly does evo mean?
You will probably get a number of different answers whether it comes from a
customer, partner, or employee. However, evo's foundation is built on core
values that should shine through regardless of the relation of the person
associated with us.
Culture
From the
beginning, evo has promoted the all-important balance between lifestyle and
the workplace. In fact, working for evo is a lifestyle. It is being involved
and promoting the progression of the sports we represent. It is being respectful
to all individuals, the industry and community we are fortunate to live and work
in. It is also about having a sense of humor and being able to laugh at our past
mistakes and quirky individualities.
Working for evo is a morning
session on the lake before putting in a hard day's work. It is also spending an
extra hour with the local non-profit that won't necessarily ad to the bottom
line. While we are a company that aggressively pursues new opportunities,
evo's culture is about balanced ambition that will continue to reward
well-rounded people as well as fuel a successful company.
Creatively Exceeding Expectations
evo is dedicated to
creatively exceeding its customer and partner expectations. Every company vows
to exceed expectations, but doing it with "evo style" means making a
person stop and take note. It is doing things in a way that is not only
unexpected, but creative to the point that it makes evo stand out from all
other companies. Creatively exceeding expectations is taking off for a powder
day to ski with a local rep and skydiving with the sales manager from the local
wakeboard manufacturer. It means bending over backwards to not only maintain a
solid relationship, but to nurture that relationship on all levels. evo is
always thinking of new ways to add value and character to the evo
experience.
Communicación
Whether it is with
a customer, business partner or fellow employee, communication is an obligation.
Hoping an issue works itself out is not good enough. We all make mistakes and we
know that without them, we will not grow and learn in the way that we should.
Communicating at every level from the important to trivial issue is central to
building and nurturing solid, trusting relationships.
Evolución
Everyone at evo understands that there is
always a better way to do it. 20 years down the road, after 1000 tweaks to the
process, we know that there is still a better way. After getting 100%
customer/partner satisfaction, we know that there is still a better way. We need
to always focus on humility and we realize that we need to evolve as quickly as
the sports we represent. We understand that no one is immune to stagnation and
that we have to nurture and stimulate our young, creative, entrepreneurial
spirit that makes us who we are.
Vision
evo will
always strive to be the destination retail locations for those seeking the
progressive sports we represent. Not only will evo be involved in the
promotion of the sports, it will always be working hard to demand respect from
the core customer. This customer spends a large part of his/her day thinking
about the perfect drop, endless glass, deepest powder, best transition. The core
customer shares the same passion for the sports that we do and is demanding of
not only the product, but also the company that's selling it.
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