A French girl at Crystal Mountain, Washington, says, “You don’t ski fast. You fly low.” And the brand name is born. That’s Flylow’s origin myth, but the story goes a little deeper. In 2005, two ski bum friends, Greg Steen and Dan Abrams were disappointed with the backcountry gear offerings they could find. Everything that was designed to be light and fast didn’t hold up on the way down. Or looked dorky. So they decided to start their own brand. Founded in Colorado and now based in Tahoe, Flylow is every dirtbag skier’s go-to for jackets, pants and gloves.
10 Years of Flylow
Rewind 10 years. Flylow was an idea, a vision imagined by a couple of hardy skiers with zero experience making clothes. What could be possible, they thought, if they made their own outerwear? It started with one pair of pants and one jacket—they were tougher and more durable than anything anyone had seen, but they were ventilated enough to climb mountains. Sure, mistakes were made at the beginning, but eventually, and thanks to input from mountain brethren and loyal customers, Flylow is now synonymous with some of the best outerwear on the planet. This year, as Flylow celebrates its 10-year anniversary, they’re still independently owned, still dreamers marching to their own beat, and most of all, they’re still out there embracing the storm.