Letter From Bryce, 2016
Our Vision: Make Lives Better
evo strives to make lives better by crafting elevated customer and employee experiences, fostering human connection and igniting passions, while leveraging our success to give back.
As we start off the New Year, looking at the path ahead for evo often starts with a quick glance back at where we’ve come from. People often asked why I started evo and when it started, and I’ve always held that the path of our business is intertwined in our personal journeys. The reality is that in a sense, the inspiration for evo existed long before 2001. My Uncle Jack introduced me to skiing in grade school, and I’ve been doing everything that I can to participate ever since. Selling gear as a little kid provided the means to buy lift tickets and access this amazing experience, and for over 30 years now, evo really has been a story of one thing leads to another. From hustling to buy a lift ticket, to eventually getting the chance to chase winters worldwide, evo has opened doors to a world of sport and culture that I could have never imagined. As we move into 2016, the desire to share that same experience drives our site, our stores and most of all, our evoTrip adventure travel vacations – our opportunity to introduce customers to these amazing sports and culture experiences around the world.
1987, First Ski Outing with Uncle Jack (red jacket)
It’s the spirit of the sports, the connection to the outdoors and camaraderie with those who share that passion that are truly meaningful. This shared connection and all that follows has nothing to do with one’s ability, what they know or don’t know. This shared connection is inextricably linked to common ethos and shared culture. Being outside, having breakthroughs, spending time with great people; these are universally loved, timeless and work together to make life better. evoTrip embodies all of the above and represents a truly closed loop when it comes to both evo’s inception and the evo experience.
End of the day smiles from our first Mountain Bike adventure for evoTrip Chile in December 2015. Another first for this year, we’re already looking forward to next year’s trip and adventures.
In 2016, we’re weaving more of the arts, inspiration, and giving back through evo.com. We’re connecting the local community through our stores, events, galleries, expert advice, and service. And through our evoTrip travel vacation packages, we will be creating more opportunities to travel together. Employees throughout evo will be packing their bags and joining customers far and wide on trips of a lifetime. We hope that you join us this year, but whether it’s far abroad or close to home, we thank you for your support and hope to cross paths with you, sharing that contagious excitement that can only come from participating in the sports together, immersing ourselves in lifestyle that we love.
Here’s to a great year with great people,
evo Founder & CEO
A collection of images from our new evoTrip to Krippenstein, Austria (our first European trip) in March 2016 in partnership with CAPiTA Snowboards.
Hi, my name is evo. I am a website, a ski and snowboard shop, a clothing store, a skate shop, an art gallery, a movie venue, a travel base and a gathering place for the community.
evo explores the collaboration between culture and sport by seamlessly joining art, music, streetwear, and the ever-changing sports we love. Our aim is to bring all things relevant to the urban, action sports lifestyle into one creative space. Whether it is on the website, on the phone or in our store, our focus is to make all who come into contact with evo feel welcome and excited about their experience.
Passion for building community is a driving force; both on a national level and locally around our stores. We are excited about the opportunity to become community anchors in cities nationwide with diverse groups of people who share common interests. Music events, movie premiers, art exhibitions, benefits to help children in need and simply providing a great place for people to come together in a central location are all ways that we work to build and strengthen community. It is no mistake that our locations are venues, art galleries, and retail spaces all wrapped into one.
Between our Seattle
retail stores, our headquarters in the Fremont neighborhood of Seattle, and our distribution center in Auburn, Washington, evo is the home of 100+ dedicated team members. Founded in 2001 in Bryce’s Seattle apartment, after lots of coffee, countless late nights, 100's of powder days, and early morning sessions on the lake, we are still focused on being a great retailer and an asset to the community.
Time and again throughout our journey, and central to evo's success, it all comes down to one word, one theme: balance. Inevitably, when one goal, ambition, activity or focus drives all of the decisions and where energy is spent, balance falls by the wayside. Elements that enhance your health, happiness and/or "success," however defined, are sacrificed when the narrow focus takes over.
For evo, "success" can only be achieved when these three goals are in balance:
- Build an Iconic Brand and Business
While building a world-class brand and creating extraordinary customer experiences at every touch-point are paramount to our success, building a great business that operates at the highest financial levels is equally important. When we achieve this balance, everyone within evo's sphere will benefit.
- Create an Extraordinary Place and Path for Our Employees
evo is a family where we push each other to achieve at high levels and support each other in times of need. We also know how important it is for our team to have time for their passions, from powder days to family time to volunteering for the cause they care about most. Moreover, we want to make evo the very best place to work by crafting a compelling professional path and ensuring that each employee can participate in the financial upside as the company is successful. This is both the right thing to do and best for business.
- Leverage Our Success to Give Back; Working to Help and Empower Underserved Youth
Using business as a medium to help others will change the world. It is not just an opportunity but absolutely critical if we are going to move the world in the right direction. Having been in our DNA since the very beginning, evo strives to help youth with our time, financial resources, influence, and reach. This is integral to our success. In the coming years, we will work to ensure that the evo brand is synonymous with our Cause.
While we strive to achieve that balance in our business, we are always grateful for the friendships, help, support, and involvement of our customers. Thank you for how you’ve shaped and pushed our business, and for everything that you’ve done standing side-by-side with us along the way.
With tremendous thanks,