Make Believe Masks

Since the founding of S&S by my grandfather in 1906, successive generations of the Schwartz family have served you and your predecessors, and now my sons Adam and Hy are taking up the torch to lead S&S into our second 100 years. They're committed to continuing a treasured legacy and a higher calling, the well-being of America's children and special populations of all ages. That's just what we achieve when we serve you, and that's why we're celebrating our 100th Birthday with a year-long Birthday party -- giving you even more of the savings, selection and service you need. Our mission is to improve the social fabric by helping people play. Thank you for letting us help you do just that!