Nike Shoes

One of our biggest accomplishments has been the measurement of Nike's waste footprint and the broader footprint of our entire supply chain. We can now create a baseline against which we can establish targets and begin to measure the real impact. We can now define what success looks like. Our approach to improve product sustainability by focusing on design has evolved. Part of that evolution was the development of our key design ethos, with goals to fuel constant improvements in our design and production processes that lessen our impact on the environment and society, using sustainability as a source of innovation and a way to inspire new thinking and deliver tangible results. This cuts across our entire business, encompassing what we do and how we do it, touching nearly every department and staff member. We call this our Considered Design, inspired by a line of products bearing the same name that we launched in the spring of 2005 incorporating principles of both premium design and environmental sustainability. Embedding the sustainable approach is a significant step. We pulled together a Considered innovation team to provide the inspiration and tools to drive the design philosophy deep into our product categories. The team is made up of chemists, biologists, material specialists and designers with the mission to go beyond incremental change and design Nike into a future state. While this work is still in early stages, we see enormous opportunity for innovation that can benefit our business and society.