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About Natural Selections
 In the spring of that 1995, founders Lonica Kufner and Michael Halley first became involved with the organic fiber market when helping organize an eco-fashion show/fund raiser for a local college environmental group. From a humble booth of some thirty organic cotton pieces Natural Selections was born, and after several months of further research and financing, Loni and Michael (at the ages of 21 and 20) opened their showroom in downtown Fairfield, Iowa. 
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