B Corporation

What are B Corporations?

B Corporations are a new type of corporation that are purpose-driven and create benefit for all stakeholders, not just shareholders. B Corporations are unlike traditional responsible businesses because they:

• Meet comprehensive and transparent social and environmental performance standards.
• Institutionalize stakeholder interests.
• Build collective voice though the power of a unifying brand.

What are the Benefits of Becoming a B Corporation?

As a B Corporation, you differentiate your business from the growing barrage of green- and cause-marketing campaigns and stand out as a leader in the market, creating a clear path for others to follow. You also embed your values into your corporate governing documents so they can survive new investors, new management and even new ownership.

As the B Corporation community grows, your company will benefit from the:

• Billions of dollars of collective market presence created by thousands of B Corporations speaking with one powerful voice.
• Millions of dollars spent each year promoting B Corporations through B Lab, a non-profit organization.

When you join the B Corporation community, you gain access to:

• Tools and information to improve your company's social and environmental performance.
• A community of fellow entrepreneurs who share best practices; consumers looking to support "good companies"; and investors aligned with your company's mission.

How to Become a B Corporation?

To become a B Corporation™, you have to do two things:

First, meet comprehensive and transparent social and environmental standards via the B Rating System.

• By meeting these standards, we set a benchmark which distinguishes "good companies" from "good marketing". And we make it easier for consumers and investors to support these companies.

Second, amend your corporate governing documents to incorporate the interests of employees, community and the environment.

• By institutionalizing your values, you make it more likely that those values will survive new investors, new management, and even, someday, new owners.