It's been said that up to 40% of body heat is lost through the head, so covering that sucker up is of the utmost importance. Unfortunately, we've just learned from a recent edition of the British Medical Journal, that this info was proven incorrect. Turns out we've all been living a lie. If you're as upset as we are, you probably need to reward yourself with an awesome new beanie. Good thing the Electric Bennett Beanie is one of the coziest, best-looking beanies on the market. Keep your head warm and your style fresh with this bad arse beanie.